Driving Operational Excellence for Growth & Impact
I’m Bettina Ray. I am a visionary operations leader with 15+ years of experience delivering transformative growth through operational innovation, team development, and financial stewardship. I am adept at scaling operations, driving process excellence, and achieving multimillion-dollar revenue and cost-saving milestones. With proven success in aligning organizational goals with strategic initiatives to achieve sustainable outcomes, I help grow companies.
Getting to Know Bettina Ray
In my role as Senior Director of Operations at Double Line Inc., I led enterprise-wide initiatives that resulted in over $500,000 in annual cost savings and a 15% increase in operational efficiency. By scaling teams and implementing data-driven strategies, I was able to optimize key performance indicators and align organizational goals with strategic initiatives. These accomplishments reflect my ability to build robust operational frameworks that support both scalability and sustainability.
Throughout my career, including leadership roles at Double Line, PowerSchool Inc. and InfoSnap Inc., I have demonstrated a commitment to fostering cross-functional collaboration, streamlining processes, enhancing client satisfaction, and building a strong culture. My expertise in change management, continuous improvement, and diversity and inclusion has allowed me to cultivate high-performing, resilient teams that thrive amidst market shifts and organizational transformation.
Professional Experience
Double Line Inc, Austin, TX
Senior Director of Operations
2019 to 2024
Spearhead initiatives to streamline operations for substantial improvements in efficiency and error reduction. Collaborate closely with a highly skilled team to overcome complex challenges, fostering a culture of continuous improvement. Introduce a middle management layer to focus on individual development plans, career advancement, and foundational delivery structures, ensuring seamless scalability. Lead change management efforts that enabled the achievement of key performance indicators (KPIs), including revenue targets, billable utilization, and gross margin.
- Orchestrated enterprise-wide operations, realizing $500,000+ in annual cost savings and boosting operational efficiency by 15%.
- Scaled the Operations team from 20 to 65 professionals, introducing robust middle management layers and advancing talent development.
- Championed data-driven strategies to optimize key performance indicators (KPIs), including revenue growth, billable utilization, and gross margin.
- Led organizational change initiatives fostering a culture of continuous improvement, operational excellence, and resilience amidst market shifts.
- Established foundational delivery structures and Individual Development Plans (IDPs),
enhancing team capabilities and retention.
PowerSchool, Inc. Austin, TX, Burlington, ON Canada
Director, Professional Services
2016 TO 2019
Established and maintained robust cross-functional collaboration with product, sales, marketing, and support teams, serving as the bedrock for my team’s achievements. Maintained a relentless focus on driving continuous improvements, motivating and empowering team members to analyze and resolve product-related issues within professional and client support teams.
- Directed global service delivery across the U.S., Canada, and India, overseeing 100+ specialists and seven centers of excellence.
- Strengthened cross-departmental collaboration with Product, Sales, Marketing, and Support teams to ensure unified execution and client success.
- Innovated continuous improvement frameworks, streamlining service delivery and achieving record-high client satisfaction rates.
- Enhanced operational scalability and delivery consistency, supporting PowerSchool’s rapid growth trajectory.
InfoSnap / PowerSchool Inc, Austin, TX
Team Leader, Manager of Professional Services
2014 To 2016
Provided hands-on training to clients on utilizing the PowerSchool toolset, ensuring they could maximize its capabilities. Participated in team and product-related meetings, offering insights and supporting various team functions, including quality assurance. Extended support to end-users, including technical assistance to family users, to ensure a smooth transition. Utilized proprietary tools and software to configure customized solutions that catered to clients’ unique needs. Conducted client meetings, offering valuable recommendations to guarantee the success of each project.
- Led implementation projects, meticulously adhering to timelines, and providing regular status updates as necessary.
- Acted as the primary client contact, establishing and nurturing client relationships to ensure high satisfaction.
- Collaborated closely with subject matter experts to ensure the accuracy and relevance of solutions provided to clients.
T Myers Magic Inc, Austin, TX
Vice President
2007 To 2014
Led an office with a dynamic team ranging from 10 to 20 members, fostering a collaborative and productive work environment. Developed and executed budgets for special projects, annual merchandise acquisitions, and the introduction of new product lines, contributing to sustained business growth. Played a pivotal role in identifying, communicating with, and onboarding new vendors, addressing gaps in the company’s product lines, and staying ahead of industry trends.
- Contributed to the company’s rebranding efforts by creating updated logos, print production ads, and enhancing its online presence, thereby increasing brand recognition.
- Spearheaded establishing and implementing innovative processes for social media advertising, customer acquisition, and distributor expansion, bolstering the company’s market presence.
- Managed domestic and international web and phone orders, averaging an annual revenue of $2 million, demonstrating exceptional sales acumen.
- Oversaw the procurement and maintenance of an extensive inventory valued at over $200,000, ensuring optimal stock levels to meet customer demands.
Achievement Summary
- Led operational transformations that drove over $3M in cumulative revenue growth and $1M+ in cost savings across roles.
- Successfully scaled teams by over 300%, fostering inclusive and high-performing cultures.
- Delivered measurable impact in cross-functional collaboration, stakeholder engagement, and operational risk management.
Core Proficiencies
These core proficiencies represent my diverse and comprehensive skill set, encompassing various aspects of strategic leadership and organizational development. They reflect my ability to navigate and excel in the dynamic world of business, consistently driving excellence, innovation, and positive change.
- Operational Strategy
- Business Process Optimization
- Enterprise Scalability
- Executive Leadership
- Change Management
- P&L Accountability
- Cross-Functional Collaboration
- Continuous Improvement
- Strategic Financial Planning
- KPI Development & Achievement
- Stakeholder Engagement
- Talent Development & Retention
- Risk Management
- Diversity and Inclusion
- Vendor Negotiations
Education & Certification
Volunteering
Jolene S Hall Scholarship Fund
Making higher education a reality for at-risk students in the Austin-area. It takes a community to make an impact.
2019 to Present
Founded in 2020, the Jolene S Hall Scholarship Fund is focused on providing tuition assistance to students who need it most through donations from individual and business donors. Our primary focus is to provide scholarships for low-income students, minority students, and children of incarcerated parents located in the Austin area.
Seedling Mentoring
Seedling’s mission is to mitigate the impact of parental incarceration on children in Central Texas through school-based mentoring.
2019 to Present
The Seedling Mentor Program is designed to provide children with a long-term, positive relationship that helps them navigate the challenges experienced during an extended period of family separation due to parental incarceration and help children develop or maintain positive attitudes towards education.
Contact me with the details below
- Hutto, Tx 78634
- bettinarenee@gmail.com